We are honored to present this communication toolkit in celebration of Advancing Communities for 100 Years. 100 years ago, the state of Tennessee signed its charter for the inception of credit unions. Now, we will spend the year amplifying the powerful stories of benefits that credit unions have had on the Volunteer tradition over these last 100 years. The 100-year anniversary is a great communication vehicle for your credit union to reinforce the benefits of financial cooperatives to your community. In short, it is an excellent opportunity to get your name out.
We have designed the customizable toolkit to help you easily incorporate the 100th-anniversary campaign into your existing marketing efforts. We invite you to use as much or as little, depending upon your credit union’s marketing strategy. These are merely ideas to help your credit union to celebrate the milestone.
If you have questions or have an idea for a marketing tactic you would like to see, please contact Sarah Waters, chief advocacy officer, [email protected] or Jessica McCosh, communications specialist, [email protected]. And as always, feel free to reach out to let us know how you are using the campaign. We’d love to hear from you!
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State delegation
We want to share how Tennessee credit unions are helping Tennesseans to live financially healthier lives. Member stories from the 100th-anniversary campaign are an excellent way for us to give real examples of the credit union difference.
Local elected officials
Examples include mayors, city council representatives, county commissioners, planning commission representatives, etc.
Credit union employees
It is vital for credit union employees to understand the significance of the history that they execute daily.
Potential credit union new hires
Think job fairs, career pages and employee testimonials! Job candidates want to know that the industry and organization are stable. The 100th anniversary is an excellent testament to the industry’s longevity.
Credit union board members
The campaign is also a good opportunity to recognize the tenure and commitment of your volunteer leaders.
Prospective credit union members
This is a great communication vehicle to promote how amazing creditunions are to prospective members.
Existing members
Members enjoy hearing how their credit union started!
Internal
External
External
Clear space: You can never have enough clear space. Use the height and/or width of the wordmark’s 100 as a guide on how much clearance to allow for around the logo.
Minimum sizes: The logo can be no smaller than .75 inches wide for print and 54 px wide for screens.
Use with your logo: We encourage you to use this logo alongside your own throughout the year. Be sure never to distort (shrink or enlarge) the logo and provide ample space between the two.
In this year-long campaign, we have a challenge for you.
Thank you for joining us in celebrating Advancing Communities for 100 Years and helping us build a better future for all Tennessee residents
100 years ago in the great state of Tennessee, state-chartered credit unions were created and placed under the supervision of the Superintendent of Banks. Since then, credit unions have been Advancing Communities in the Volunteer State.
Tennessee credit unions advance the lives of their members through good and bad times. They work to help Tennesseans build their dreams, protect their homes, start AND expand local businesses, and bond our communities together. This year, we are privileged to celebrate 100 years of credit union-fostered prosperity in Tennessee.
Today, Tennessee has 132 credit unions with 2.4 million total credit union members generating a $2.9 billion economic impact. A lot has changed in the last 100 years, but credit unions have been there for their members every step of the way.
Our goal is the continued advancement and development of our Tennessee communities:
Thank you for joining us in celebrating Advancing Communities for 100 Years and helping us build a better future for all Tennessee residents
In this year-long campaign, we have a challenge for you.
Thank you for joining us in celebrating Advancing Communities for 100 Years and helping us build a better future for all Tennessee residents
Post 1: Today we are excited to celebrate Advancing Communities for 100 Years in Tennessee! Credit unions are woven into the fabric of our communities and the Volunteer Tradition. For 100 years, credit union shave helped Tennesseans to build their dreams, keep their homes, start and expand local businesses, and hold our communities together.
Post 2: In 2023, we are celebrating 100 Years of Advancing Communities. Tennessee credit unions have been there for their members, no matter what life brings, to help strengthen lives across the state. Celebrate this momentous anniversary with us!
Post 1: Today we are excited to celebrate Advancing Communities for 100 Years in Tennessee! For 100 years, credit unions have helped Tennesseans to build their dreams, protect their homes, start AND expand local businesses, and bond our communities together.
Post 2: This year we are celebrating the 100-year anniversary of the passage of Tennessee’s credit union charter. We want to thank all 132 of Tennessee’s credit unions which support 2.4 million members throughout our communities for 100 Years of Advancing Communities!
Post 1: Today we celebrate Advancing Communities for 100 Years in the Volunteer Tradition as it marks the anniversary of the passage of the state’s credit union charter! The Volunteer Tradition is strong within the credit union movement and each credit union member is a part of our story.
Post 2: 2023 marks the 100-year anniversary of the passage of Tennessee’s credit union charter and 100 Years of Advancing Communities. Credit unions have established a $2.9 billion impact on our state and we are excited to continue supporting our communities and our members for years to come.
Post 1: 100 years ago, Tennessee passed its credit union charter. Since then credit unions have been supporting those in need, funding businesses, and driving their local communities. It does not stop there. Join us in our celebration of Advancing Communities for 100 Years, and help create a better future for all.
Post 2: For 100 years, credit unions have helped Tennesseans build their dreams, protect their homes, start and expand local businesses, and hold our communities together. Today, we are celebrating 100 Years of Advancing Communities!
Coming Soon
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