Tennessee Credit Union 100-Year Celebration Toolkit
We are honored to present this communication toolkit in celebration of Advancing Communities for 100 Years. 100 years ago, the state of Tennessee signed its charter for the inception of credit unions. Now, we will spend the year amplifying the powerful stories of benefits that credit unions have had on the Volunteer tradition over these last 100 years. The 100-year anniversary is a great communication vehicle for your credit union to reinforce the benefits of financial cooperatives to your community. In short, it is an excellent opportunity to get your name out.
We have designed the customizable toolkit to help you easily incorporate the 100th-anniversary campaign into your existing marketing efforts. We invite you to use as much or as little, depending upon your credit union’s marketing strategy. These are merely ideas to help your credit union to celebrate the milestone.
If you have questions or have an idea for a marketing tactic you would like to see, please contact Sarah Waters, chief advocacy officer, [email protected] or Jessica McCosh, communications specialist, [email protected]. And as always, feel free to reach out to let us know how you are using the campaign. We’d love to hear from you!
Video Capture Best Practices
Lights
- Before filming, make sure you are facing toward the main source of light in the area. Opt for natural light if you can. If the main source of light is behind you, your face and body will be covered by shadows.
- If you’re wearing glasses, be sure to check if your light source is reflecting off your lenses. The easiest thing to do is to remove your glasses. Not an option? Raise your light source to reduce or eliminate glare
Camera
- If possible, when using a smartphone have somebody (with a steady hand) film you. This allows for a more natural camera angle. If filming by yourself, use a small phone tripod or securely prop your phone against a sturdy surface.
- In general, horizontal filming is more commonly used and is easier to format into more uses than filming with your phone upright (vertically).
- Avoid distracting objects, complex patterns, and intense lighting.
- Aim to have your head in the top half of the frame, leaving room to add captions if needed. In general, you want to aim to have your camera sitting just above eye level to capture your best angle.
Action
- Allow yourself ample time to set up and make sure everything is running smoothly.
- If eye contact is desired, look directly into the tiny camera source light. If you don’t want to provide direct eye contact, focus slightly to the side of the camera source.
- Writing out what you want to say beforehand can help prevent pauses while recording that can make you nervous or stressed.
- Being concise with your words will not only help you keep to an ideal timeframe, but it will help your story be as clear and impactful as possible
Target Audiences
State delegation
We want to share how Tennessee credit unions are helping Tennesseans to live financially healthier lives. Member stories from the 100th-anniversary campaign are an excellent way for us to give real examples of the credit union difference.
Local elected officials
Examples include mayors, city council representatives, county commissioners, planning commission representatives, etc.
Credit union employees
It is vital for credit union employees to understand the significance of the history that they execute daily.
Potential credit union new hires
Think job fairs, career pages and employee testimonials! Job candidates want to know that the industry and organization are stable. The 100th anniversary is an excellent testament to the industry’s longevity.
Credit union board members
The campaign is also a good opportunity to recognize the tenure and commitment of your volunteer leaders.
Prospective credit union members
This is a great communication vehicle to promote how amazing creditunions are to prospective members.
Existing members
Members enjoy hearing how their credit union started!
Campaign Uses
Internal
- Share information about the 100th anniversary with staff through a staff newsletter, internal meetings, etc.
- Incorporate the 100th anniversary into new-hire staff orientation
External
- Add a slide about the anniversary to in-branch, closed-circuit TV broadcasts.
- Add a talking point about the centennial celebration to Annual Meeting presentations.
- Add the anniversary logo to your credit union’s website.
- Add the logo to presentations.
- Host a legislative visit to showcase the amazing work your credit union is doing in your community.
External
- Host a member appreciation day and offer a sweet treat to celebrate the anniversary on March 23rd.
- Incorporate a member newsletter article about the 100th anniversary and share your own credit union’s history.
- Incorporate a talking point about the centennial celebration of credit unions in community presentations and speeches.
- We are excited to be a part of Tennessee’s credit union history as we join credit unions across the state in celebrating the 100th anniversary of state-chartered credit unions.
- Incorporate the logo on signage at community events as a talking point about the industry’s longevity.
- Perhaps under your “About” page or “Credit Union History” page or even in the website footer.
- Use the “Social Media Calendar” to create customized social posts incorporating your credit union story.
Downloadable Logos
Logo Usage Guidelines
Clear space: You can never have enough clear space. Use the height and/or width of the wordmark’s 100 as a guide on how much clearance to allow for around the logo.
Minimum sizes: The logo can be no smaller than .75 inches wide for print and 54 px wide for screens.
Use with your logo: We encourage you to use this logo alongside your own throughout the year. Be sure never to distort (shrink or enlarge) the logo and provide ample space between the two.
- Do not place the logo over a photo background that does not provide enough contrast or causes the colors to vibrate.
- Do not place the logo over a photo background that is too busy
- Do not outline the logo
- Do not remove elements from the logo
Campaign Ask & Goals
In this year-long campaign, we have a challenge for you.
- Educate staff about the 100th anniversary of Tennessee credit unions and ask them to share stories on the Advancing Communities website.
- Submit stories to the Advancing Communities website to help educate Tennessee’s lawmakers about the impact credit unions have on helping Tennesseans to live financially healthier lives.
- Share news about the 100th anniversary with your target audiences.
- Celebrate with us on March 23 by joining us in Nashville, hosting a member-appreciation event at your credit union and sharing information on social media.
Thank you for joining us in celebrating Advancing Communities for 100 Years and helping us build a better future for all Tennessee residents
Sample Blog Post/Email Copy
100 years ago in the great state of Tennessee, state-chartered credit unions were created and placed under the supervision of the Superintendent of Banks. Since then, credit unions have been Advancing Communities in the Volunteer State.
Tennessee credit unions advance the lives of their members through good and bad times. They work to help Tennesseans build their dreams, protect their homes, start AND expand local businesses, and bond our communities together. This year, we are privileged to celebrate 100 years of credit union-fostered prosperity in Tennessee.
Today, Tennessee has 132 credit unions with 2.4 million total credit union members generating a $2.9 billion economic impact. A lot has changed in the last 100 years, but credit unions have been there for their members every step of the way.
Our goal is the continued advancement and development of our Tennessee communities:
- Available quality broadband for all Tennesseans
- Attainable capital for small businesses in Tennessee Communities
- Access to high-quality financial services bringing health and wellness to all Tennesseans
Thank you for joining us in celebrating Advancing Communities for 100 Years and helping us build a better future for all Tennessee residents
Staff Talking Points
In this year-long campaign, we have a challenge for you.
- We are joining credit unions from across the Volunteer State in celebration of the 100th anniversary of Tennessee credit unions.
- Governor Austin Peay signed the bill establishing state-chartered credit unions on March 23, 1923.
- The first credit union in Tennessee was chartered and operating on June 1, 1924, in Monteagle. The Summerfield Credit Union served a school district in a community of mountain farmers.
- The oldest surviving credit union in Tennessee is tnConnect Credit Union in Knoxville. They were created by a group of postal employees in 1924.
- The anniversary is a great opportunity to share your own credit union beginning and the benefits of credit union membership with members and prospective members.
Thank you for joining us in celebrating Advancing Communities for 100 Years and helping us build a better future for all Tennessee residents
Sample Social Copy
Post 1: Today we are excited to celebrate Advancing Communities for 100 Years in Tennessee! Credit unions are woven into the fabric of our communities and the Volunteer Tradition. For 100 years, credit union shave helped Tennesseans to build their dreams, keep their homes, start and expand local businesses, and hold our communities together.
Post 2: In 2023, we are celebrating 100 Years of Advancing Communities. Tennessee credit unions have been there for their members, no matter what life brings, to help strengthen lives across the state. Celebrate this momentous anniversary with us!
Post 1: Today we are excited to celebrate Advancing Communities for 100 Years in Tennessee! For 100 years, credit unions have helped Tennesseans to build their dreams, protect their homes, start AND expand local businesses, and bond our communities together.
Post 2: This year we are celebrating the 100-year anniversary of the passage of Tennessee’s credit union charter. We want to thank all 132 of Tennessee’s credit unions which support 2.4 million members throughout our communities for 100 Years of Advancing Communities!
Post 1: Today we celebrate Advancing Communities for 100 Years in the Volunteer Tradition as it marks the anniversary of the passage of the state’s credit union charter! The Volunteer Tradition is strong within the credit union movement and each credit union member is a part of our story.
Post 2: 2023 marks the 100-year anniversary of the passage of Tennessee’s credit union charter and 100 Years of Advancing Communities. Credit unions have established a $2.9 billion impact on our state and we are excited to continue supporting our communities and our members for years to come.
Post 1: 100 years ago, Tennessee passed its credit union charter. Since then credit unions have been supporting those in need, funding businesses, and driving their local communities. It does not stop there. Join us in our celebration of Advancing Communities for 100 Years, and help create a better future for all.
Post 2: For 100 years, credit unions have helped Tennesseans build their dreams, protect their homes, start and expand local businesses, and hold our communities together. Today, we are celebrating 100 Years of Advancing Communities!
Welcome New Congress Social Graphics
Timeline/Social Media Schedule
Week of January 16
Week of January 23
Week of January 30
Week of February 6
Week of February 13
Week of February 20
Week of March 6
Week of March 13
Week of March 20
Sample Press Release
Coming Soon
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